# Selling a coffee franchise through Google: 3,684 leads and click fraud protection

> Septminor case: advertising a self-service coffee franchise in Google. Search, Performance Max and video, protecting the budget from click fraud. 3,684 leads on a $14,000 budget.

Canonical page: https://septminor.online/en/cases/coffee-franchise-sales/
Site overview: https://septminor.online/llms.txt

Niche: self-service coffee franchise · Channel: Google Ads · Author: [Septminor](https://septminor.online/en/about/)

## In short

- **Client:** a self-service coffee franchise.
- **Goal:** get leads from people who want to buy a franchise, without losing budget to competitors.
- **What we did:** built Google advertising around search, added Performance Max with video and remarketing. Solved the click fraud problem.
- **Result:** 3,684 leads on a $14,000 budget, $5,500 average deal.

## Why selling a franchise is hard
A franchise is not an impulse purchase. A person invests their own money in a business, so first they want to understand how it works. So it matters to reach them at the moment of search, then show what the business really looks like: video does that better than text.

## What we did

1. **Made search the core.** It reaches people already looking for a franchise or a ready business and comparing options. Ukrainian and Russian searches were handled separately.
2. **Added Performance Max with video.** These are Google's automated campaigns that show ads across different placements. They brought good results.
- **Brought back people who showed interest.** Nobody decides on a franchise in one day, so remarketing kept the offer in front of them.
3. **Solved the click fraud problem.** Competitors were clicking the ads to drain the budget. For an owner this is a direct loss: money goes and no leads come. We dealt with the conflict and protected the budget.

## Result
- **3,684** leads
- **$14,000** ad budget
- **$5,500** average deal

Advertising brought leads for a high-ticket product, and the budget worked on buyers rather than competitors.

## Is this relevant to your business
This case is about you if you sell a franchise or an expensive service and recognize at least one of these:

- the budget goes fast but leads are few;
- you suspect competitors are clicking your ads;
- your ads run in one format and you haven't tried others;
- you get leads but can't tell what brings them.

More on our services: [Google Ads](https://septminor.online/en/google-ads/), [Performance Max](https://septminor.online/en/google-ads/performance-max/) and [ad account audit](https://septminor.online/en/services/ad-account-audit/). More results on the [cases page](https://septminor.online/en/cases/).

## Competitors clicking your ads, or leads too expensive?

We will review your ad account for free: where the budget goes and what will work first.