# Google Ads and Meta Ads audit: we'll find where your budget leaks > Google Ads, Instagram and Facebook ad account audit: are real leads being counted, where the budget leaks, are campaigns competing with each other. Free express audit — reply usually within a day. Canonical page: https://septminor.online/en/services/ad-account-audit/ Site overview: https://septminor.online/llms.txt We check your ad account and analytics the same way we would before our own launch: what actually counts as a lead, where impressions go, whether campaigns get in each other's way. The express audit is free. ## When ads "don't work", the problem is rarely the ads The owner sees one thing: money is being spent, but leads are few or getting more expensive. The contractor shows a report where everything looks fine. An audit lets you look at the account independently and check not the creatives but the foundation: what the ads treat as a result and what they learn from. A real example: in a dental network, Google counted opening the booking form as a lead instead of submitting it. The ads diligently found people who opened the form and left. Once tracking was fixed, cost per lead started dropping on its own — [7,370 leads at $6.7](https://septminor.online/en/cases/dental-clinic-google-ads/). ## When to order an audit The most common reasons people come to us: ### Leads keep getting pricier Same or bigger budget, but cost per lead grows month after month. ### Account numbers don't match reality The ads report one number of leads, the CRM, Telegram or booking log shows another. ### You suspect the contractor is wasting budget Reports look great but sales don't grow, and you want an independent view. ### Before switching contractors or scaling To know what can be kept and what needs rebuilding. ## What we check in your account Depth depends on the format, but we always check the foundation: ### Conversion tracking What exactly counts as a lead: a submitted form, a call, or just a page view. GA4, the Google Ads tag, [Meta Pixel and Conversions API](https://septminor.online/en/meta-ads/pixel-conversions-api/). ### Campaign structure Whether campaigns compete for the same queries and whether cross-negatives are in place. ### Search terms and negatives Which queries actually trigger your ads and how much budget goes to irrelevant ones. ### Automated campaigns Where impressions go in [Performance Max](https://septminor.online/en/google-ads/performance-max/) and Meta Advantage+, and whether irrelevant traffic eats the budget. ### Landing pages Whether the page matches the ad and whether it's easy to leave a request from a phone. ### Link to sales Whether the ads can see which leads became customers and whether cost per customer can be calculated. ## Express audit and in-depth audit Start with the free one — then decide whether you need more. ### Free express audit Send a link to your site or ad account — we come back with specific findings, usually within a day. ### In-depth audit A detailed review of ad accounts, analytics and the CRM link with a fix plan. We quote the price after the express audit, once the scope is clear. ### Fix it yourselves We hand over the plan — your team or contractor implements it. ### Fix it with us We take over setup and ongoing management. [Google Ads](https://septminor.online/en/google-ads/) and [Instagram & Facebook ads](https://septminor.online/en/meta-ads/) — from $200. ## How the audit works ### Request A link to your site or account via the form or Telegram. ### Access For an in-depth audit — view-only access to ad accounts and analytics. ### Review Conversion tracking, structure, search terms, automated campaigns, pages. ### Findings A prioritised list of issues: what will have an effect first. ### Next — your call Implement it yourselves or hand it to us. ## Frequently asked questions ### How much does an ad audit cost? The express audit is free. The price of an in-depth audit depends on the number of ad accounts and channels — we quote it after the express audit. ### What do I need to send for the express audit? A link to your site or ad account and a few words about the task — via the form on the site or Telegram. ### Do I need to give access to my account? For the express audit a link to the site is often enough. For an in-depth audit — view-only access, without permission to change settings. ### Which ad accounts do you audit? Google Ads, Instagram and Facebook ads (Meta), Microsoft Advertising (Bing), plus analytics: GA4, Google Tag Manager, Meta Pixel. ### Can I order an audit if another contractor runs my ads? Yes, that's one of the most common requests. We give an independent assessment; what to do with it is up to you. ### How fast will I get results? We usually reply to an express audit within a day. The timeline for an in-depth audit is agreed together with the price. ## Case study and services after the audit What we most often do after an audit — and a case where fixing tracking changed the outcome. ## Let's discuss your project? Tell us about your task — we'll reply with a plan of action and a budget estimate.