Ad budget calculator: how much to spend to get the number of leads you need
Pick the niche closest to yours and enter how many leads a month you need. The calculator estimates budget, cost per sale and revenue based on real numbers from our cases.
Calculate your budget
This is an estimate, not a promise. Case numbers cover the whole period of work, and your cost per lead depends on city, season, website and offer. The ad budget is paid to the platforms separately from our fee.
Where the numbers come from
Cost per lead in the calculator isn't a generic "market average" from the internet. It comes from our clients' results on the cases page: budget divided by the number of leads. For two franchises we also know the average order value, so it fills in automatically.
For niches not on the list, choose "Custom cost per lead" and enter the number from your ad account. If you don't have one, or aren't sure your account counts leads correctly, start with a free express audit.
Frequently asked questions
How accurate is this estimate?
It's a guide based on real cases, not a forecast for your business. We give an exact estimate after a free express audit, once we see your site, city and current ads.
Does the budget include your fee?
No. The calculator counts only the ad budget you pay Google or Meta. Our ad management starts from $200; analytics and integrations from $100.
What is the share of leads that become sales?
It's the percentage of leads that turn into a purchase. If 10 out of 100 leads buy, it's 10%. Your sales manager or CRM knows this number.
My niche isn't on the list. What should I do?
Pick the closest one by type of purchase or enter your own cost per lead. We've worked in 30+ niches, so there's likely a reference for yours too.
Why does cost per lead vary so much between niches?
It depends on competition, order value and how complex the buying decision is. A course for a few dollars is an impulse buy, while treatment or furniture takes longer to choose, so leads cost more.
Let's discuss your project?
Tell us about your task — we'll reply with a plan of action and a budget estimate.
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