Facebook & Instagram ads that actually pay off
Facebook and Instagram campaigns with the right business goal, Pixel plus Conversions API, and optimization for CPA and ROAS — not likes and reach.
What's the difference between a real ad-account campaign and just boosting a post?
Hitting “Boost post” is the easiest way to start advertising on Meta — and exactly why it's the easiest way to burn a budget. By default it has no business goal: the system shows the post to people who resemble whoever already likes and comments, and reports back nice reach numbers that say nothing about leads or sales. A real campaign built in the ad account lets you set the actual goal — leads, messages, or purchases — so the algorithm learns to find people who buy, not people who scroll. A second, less obvious issue: after Apple's privacy changes, a plain pixel no longer sees a meaningful share of iPhone conversions, and without Conversions API, sending that data straight from the server, the account optimizes half-blind even with the right goal set. A cheap “result” in Meta's dashboard isn't the same as a paying customer until it's checked against what's actually happening in sales.
Read more: “Boost post” in Meta isn't ads that pay off yet →
Signs your Meta ads are leaking budget
The most common reasons the money goes out and few leads come back:
You judge ads by reach
You see impressions and clicks but don’t know what one lead costs or how many became customers.
The goal is set to “messages”
The algorithm brings people who ask “how much?” and vanish — because it learns on a cheap action, not a sale.
No Conversions API
The pixel is installed, but a large share of iPhone conversions never reaches Meta — the account optimizes on partial data.
One creative for months
The audience burns out: CTR drops, cost per lead creeps up, and no new creative–audience combinations are tested.
What's included in the service
Scope is agreed individually after a brief — the base package typically includes:
Audit or launch from scratch
We review your account structure or build campaigns from zero around a real goal: leads, messages, or purchases.
Pixel + Conversions API
Conversions from iPhone and iOS no longer get lost to Apple's privacy restrictions.
Creatives per audience
Copy and visuals for different audiences and funnel stages — from cold traffic to remarketing.
Optimization for CPA/ROAS
Budget goes where the real leads and sales are, not cheap likes or impressions.
Transparent reporting
Weekly reports in plain language: cost per lead and per customer, not just CTR.
Media Buyer Pro
Facebook Ads
How much Meta ads management costs
Starting points. We quote the exact price after a free express audit or a short brief.
| Service | What's included | Price |
|---|---|---|
| Meta ads management | Audiences, creatives, tests, optimisation for leads and sales, weekly reports | from $250/mo |
| Express audit | Lead tracking, where the budget leaks, what to fix first. Reply within a day | free |
| Pixel and Conversions API | Site and CRM events sent to Meta, deduplication, event quality check | from $100 |
| Ad spend | You pay the ad platform directly, we never touch it | separate |
How we work
A transparent process with no surprises at any stage.
Audit & strategy
We review the account, the pixel, audiences and past creatives, and decide who to show what.
Pixel & events
We set up lead and purchase tracking so the algorithm learns from customers, not clicks.
Creatives & offer
We prepare several visual and copy variants for different audiences and their pain points.
Launch & testing
We test audiences and creatives in parallel on a small budget.
Optimization
We keep the audience-plus-creative combos that produce leads and switch the rest off.
Scaling
We raise budget on the working combos and add fresh creatives before the old ones fatigue.
One-off setup or ongoing management
Pick what you need right now.
Setup and handover
Audit or launch from scratch, campaign structure, pixel and Conversions API, GA4 tracking, a short training for your team — then you run the ads yourself.
Ongoing management
Monthly work: new creatives and audiences, hypotheses and A/B tests, optimization toward CPA/ROAS, weekly reports and a direct line.
Frequently asked questions
How much does Facebook and Instagram ads management cost?
The price depends on the scope: how many directions and campaigns to launch, whether the Pixel and Conversions API are already set up, whether new creatives are needed, and whether it is a one-off setup or ongoing management. We don't sell template packages — we first review your ad account or website for free and then quote an exact price for your task. Ad spend is paid separately, directly to Meta. Starting point: from $250; we quote the exact price for your project after a free express audit.
How is running a full campaign different from “Boost post”?
“Boost post” optimizes for likes and comments with no clear business goal. A proper campaign in Ads Manager targets leads or sales, and the algorithm learns to find people who actually buy.
Do I need Conversions API if I already have a pixel?
Yes — since Apple's privacy updates, a plain pixel misses a significant share of conversions from iPhone. Conversions API sends this data directly from the server, bypassing browser restrictions.
What budget can I start with?
We work around the client's goals and niche — there's no universal minimum, we discuss it individually after a short brief.
How soon will Meta give a stable result?
The first 1–2 weeks the algorithm learns. A rough picture of cost per lead usually shows by week 3–4 — provided conversions are tracked correctly.
Can you advertise services, not products?
Yes. For services the goal is set to leads or messages rather than catalog purchases; the approach to audiences and creatives differs, but the channel works.
Who makes the creatives?
We handle copy and structure; visuals come from your materials or an agreed brief to a designer. The key is that they match what the landing page promises.
Let's discuss your project?
Tell us about your task — we'll reply with a plan of action and a budget estimate.
Thank you! Your request has been received — we'll be in touch soon.