Google Ads and Meta Ads audit: we'll find where your budget leaks
We check your ad account and analytics the same way we would before our own launch: what actually counts as a lead, where impressions go, whether campaigns get in each other's way. The express audit is free.
When ads "don't work", the problem is rarely the ads
The owner sees one thing: money is being spent, but leads are few or getting more expensive. The contractor shows a report where everything looks fine. An audit lets you look at the account independently and check not the creatives but the foundation: what the ads treat as a result and what they learn from.
A real example: in a dental network, Google counted opening the booking form as a lead instead of submitting it. The ads diligently found people who opened the form and left. Once tracking was fixed, cost per lead started dropping on its own — 7,370 leads at $6.7.
When to order an audit
The most common reasons people come to us:
Leads keep getting pricier
Same or bigger budget, but cost per lead grows month after month.
Account numbers don't match reality
The ads report one number of leads, the CRM, Telegram or booking log shows another.
You suspect the contractor is wasting budget
Reports look great but sales don't grow, and you want an independent view.
Before switching contractors or scaling
To know what can be kept and what needs rebuilding.
What we check in your account
Depth depends on the format, but we always check the foundation:
Conversion tracking
What exactly counts as a lead: a submitted form, a call, or just a page view. GA4, the Google Ads tag, Meta Pixel and Conversions API.
Campaign structure
Whether campaigns compete for the same queries and whether cross-negatives are in place.
Search terms and negatives
Which queries actually trigger your ads and how much budget goes to irrelevant ones.
Automated campaigns
Where impressions go in Performance Max and Meta Advantage+, and whether irrelevant traffic eats the budget.
Landing pages
Whether the page matches the ad and whether it's easy to leave a request from a phone.
Link to sales
Whether the ads can see which leads became customers and whether cost per customer can be calculated.
Express audit and in-depth audit
Start with the free one — then decide whether you need more.
Free express audit
Send a link to your site or ad account — we come back with specific findings, usually within a day.
In-depth audit
A detailed review of ad accounts, analytics and the CRM link with a fix plan. We quote the price after the express audit, once the scope is clear.
Fix it yourselves
We hand over the plan — your team or contractor implements it.
Fix it with us
We take over setup and ongoing management. Google Ads and Instagram & Facebook ads — from $200.
How the audit works
Request
A link to your site or account via the form or Telegram.
Access
For an in-depth audit — view-only access to ad accounts and analytics.
Review
Conversion tracking, structure, search terms, automated campaigns, pages.
Findings
A prioritised list of issues: what will have an effect first.
Next — your call
Implement it yourselves or hand it to us.
Frequently asked questions
How much does an ad audit cost?
The express audit is free. The price of an in-depth audit depends on the number of ad accounts and channels — we quote it after the express audit.
What do I need to send for the express audit?
A link to your site or ad account and a few words about the task — via the form on the site or Telegram.
Do I need to give access to my account?
For the express audit a link to the site is often enough. For an in-depth audit — view-only access, without permission to change settings.
Which ad accounts do you audit?
Google Ads, Instagram and Facebook ads (Meta), Microsoft Advertising (Bing), plus analytics: GA4, Google Tag Manager, Meta Pixel.
Can I order an audit if another contractor runs my ads?
Yes, that's one of the most common requests. We give an independent assessment; what to do with it is up to you.
How fast will I get results?
We usually reply to an express audit within a day. The timeline for an in-depth audit is agreed together with the price.
Let's discuss your project?
Tell us about your task — we'll reply with a plan of action and a budget estimate.
Thank you! Your request has been received — we'll be in touch soon.