Beauty salon website: treatments, training and equipment sales in one place
Beauty · Dnipro · Updated: November 2026 · Author: Septminor
Website: Open the site ↗
In short
- Client: a hair-removal studio that also trains specialists and sells professional equipment.
- Task: separate three lines of business so every visitor quickly finds what they came for.
- What we did: separate treatment, training and equipment pages, product pages, ad quizzes, a Telegram bot and analytics.
- Result: each line has its own pages for ads, and inquiries reach the owner in Telegram right away.
What made it hard
One business has three different customers: someone wants a treatment, someone wants to learn, someone wants to buy equipment. A person arriving from an ad has to land on their own topic, not search for it among others.
On top of that, equipment links used to lead to Instagram, so people left the site before inquiring.
What we did
- Separated the business lines. Treatments, prices, training, equipment and the studio page all have their own URLs.
- Created equipment pages. A gallery, specifications, what comes in the box and an inquiry form, so the buyer stays on the site.
- Built ad quizzes. A short quiz for each training and equipment direction.
- Added real proof. Reviews, graduate photos and certificates.
- Moved the site to WordPress. The owner changes texts and photos without a developer.
- Launched a Telegram bot. The bot asks for the topic and contact details and forwards the inquiry to the owner.
- Connected ads and analytics. You can see which inquiries came from ads and which from the bot.
Result
The studio, training and equipment sales work on one site, and every visitor quickly sees their direction.
How much does a beauty salon website cost
It depends on the scope and what needs to be connected, so we give an estimate after a short conversation about your task.
Is this relevant to your business
This case is about you if you recognize at least one of these:
- you have several business lines and different customers;
- your ads lead to Instagram or a general page;
- you need to change texts and photos yourself;
- inquiries come through direct messages and get lost.
More on our services: website development and landing page development. More examples on the cases page.
Need a site like this for your business?
Tell us about your task, and we will suggest the format, structure and launch plan.