Service company website: homepage on a computer Service company website: on a phone
Case Business website · B2B services Business website

Corporate website for a service company: a dedicated page for every direction

In short

Why one page was not enough

Someone looking for warehouse camera installation and someone who needs an accounting software specialist expect different answers. A general "we do everything" page convinces neither.

The buyer here is a business: it first wants to know whether the company has experience and how the work will go. So every page needs specific examples, questions and answers.

What we did

  1. Split services into separate pages. A homepage and a page for each of 9 services, each with its own copy, benefits and questions.
  2. Made the main direction stand out. Following client edits, we rebuilt the homepage around video surveillance: a new first screen, real photos and an objects section.
  3. Moved the site to WordPress. The owner edits copy without a developer.
  4. Added photo service cards. Real images of the work instead of small icons, so services are easy to tell apart.
  5. Built a Telegram bot. It takes inquiries, asks about the service and requests a phone number with one button.
  6. Brought all inquiries into one sheet. The form and bot write to one Google Sheet with channel, campaign and search query.
  7. Prepared for ads. You can see which ads bring form, call and Telegram inquiries.
Homepage: the first screen with the main direction
Homepage: the first screen with the main direction

Result

9dedicated service pages
2inquiry channels in one sheet

Ads run to the site for each direction separately, and the owner sees where every inquiry came from.

How much does a corporate website cost

It depends on the scope and what needs to be connected, so we give an estimate after a short conversation about your task.

Is this relevant to your business

This case is about you if you recognize at least one of these:

More on our services: website development and landing page development. More examples on the cases page.

Need a site like this for your business?

Tell us about your task, and we will suggest the format, structure and launch plan.