Kindergarten and school website: inquiries from parents on phones
Education · Kyiv and Zaporizhzhia · Updated: November 2026 · Author: Septminor
Website: Open the site ↗
In short
- Client: a network of English-language Montessori kindergartens and a school.
- Task: replace the old site with one that brings in inquiries from parents, mainly from phones.
- What we did: a new mobile-first design, an ad quiz, Telegram inquiries with spam protection, and analytics.
- Result: parents see the essentials on the first phone screen, and inquiries from the site and quiz reach Telegram instantly.
What was holding the old site back
Parents choose a kindergarten on their phones, often in the evening or on the go. On a phone, the old site opened with a wall of text and the main photo sat below the first screen.
Ads had nowhere good to go either: a general page did not help parents quickly see whether the kindergarten suits their child.
What we did
- Rebuilt the site on WordPress. A new design in the brand colors. We kept only what was valuable from the old site: real texts, teacher photos, diplomas and certificates.
- Designed the first screen for phones. The photo at the top and a headline about the English-language environment, which matters most to parents.
- Created a separate quiz for ads. Child's age, city, what matters to parents, phone number. It takes under half a minute and filters out accidental clicks.
- Showed teacher qualifications. Diplomas and certificates open right on the page.
- Set up inquiries. They reach Telegram instantly, and the form is protected from spam.
- Connected analytics. You can see how many inquiries ads brought and from which source.
Result
The site, quiz and inquiries work as one system: ads lead to the quiz, the inquiry reaches Telegram instantly, and analytics shows the source.
How much does a kindergarten website cost
It depends on the scope and what needs to be connected, so we give an estimate after a short conversation about your task.
Is this relevant to your business
This case is about you if you recognize at least one of these:
- your clients mostly arrive on phones;
- you have several branches or cities;
- your ads lead to a general page;
- your specialists' qualifications are your main argument.
More on our services: website development and landing page development. More examples on the cases page.
Need a site like this for your business?
Tell us about your task, and we will suggest the format, structure and launch plan.